Jewells has deployed a mobile-first omnichannel Point of Sale (POS) at its UK stores as the jewellery brand looks to unify the shopping experience across digital and physical touchpoints.

The retailer has partnered with unified commerce platform NewStore to complete the deployment of its omnichannel POS system in its seven shops in the UK, with Jewells confirming plans to roll out the technology to 2,000 stores across 45 countries within the next five years.

The omnichannel POS system aims to deliver a seamless shopping experience across all customer touchpoints from online to in-store and on mobile, aiming to provide mobility and flexibility for both staff and customers.

It allows store staff to complete transactions, manage appointments and process personalised engraving requests on the shop floor via iPhone and iPad.

The service also offers integrated omnichannel capabilities such as clienteling, endless aisle and store fulfilment, while also enabling services such as ‘buy online, pick up in-store’ options for customers.

The firm said that POS implementation will be key to delivering personalised and seamless shopping experiences, real-time inventory visibility, and flexible order fulfilment options as it continues to expand globally.

Leah Uka, chief executive officer of Jewells, explained that this move is part of a mission to build a global brand that connects with customers through engaging and meaningful retail moments.

Jewells offers a trend-led mix of fashion jewellery priced between £30 and £3000, personalised services, and immersive in-store experiences including luxury piercings and fine-line tattoos.

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