Kraft Heinz has announced the adoption of a new global operating structure in a move aimed at accelerating growth.

The company will reorganise into three regions, North America, Europe, and Pacific developed markets, and emerging markets.

The new structure will combine the company’s previous Asia emerging markets and West and East emerging markets (WEEM) into one emerging markets region led by Marcel Regis, who will become regional president for emerging markets.

The European countries currently included in WEEM will move into Europe and Pacific developed markets. Willem Brandt will continue to serve as regional president for this area.

Nico Amaya will continue to lead North America, which includes the US and Canada.

The company is also combining procurement and supply chain into one central function under Janelle Aydin, who will serve as global chief procurement and supply chain officer.

“We are building momentum across many areas of the business, and this regional structure will help us meaningfully accelerate and scale our progress,” said Steve Cahillane, chief executive of Kraft Heinz. “Additionally, combining procurement and supply chain into one central function allows us to more effectively manage our end-to-end value chain and strengthen supply chain resilience.”

Cahillane, former chief executive of cereal giant Kellanova, joined the company in January and has since focused on returning Kraft Heinz to profitable growth.

Earlier in the year, talks between Kraft Heinz and Unilever to acquire the latter’s food division failed to produce results, with the purchase ultimately going to McCormick.

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