Luxury goods leader LVMH is unifying its payment systems across all of its brands, which it refers to as Maisons, as part of a major international initiative.

The world's leading luxury goods company selected Adyen as its global payments partner in 2020 with the goal of unifying in-store and online payment infrastructures to deliver a seamless, high-end customer experience. As part of its strategy to strengthen synergies, LVMH is driving the adoption of best practices across its Maisons to leverage the group's most effective initiatives and scale them whilst preserving each Maison's unique identity and standards of excellence.

Adyen's solutions are now live in nearly 50 of LVMH's Maisons worldwide, spanning fashion and leather goods, exceptional hospitality, watches and jewellery, beauty, and department stores. The technology has been rolled out to more than 1,000 stores across Europe, APAC, the Americas, and beyond, with the company planning to expand to its full range of 75 brands in the coming months.

The implementation has delivered concrete benefits from the initial deployment phases. LVMH has achieved a premium, frictionless in-store experience through mobile terminals and Tap to Pay technology, alongside a significant reduction in manual entry, which saves time and minimises errors. The company has also automated reconciliation and end-of-day processes, establishing a unified approach to payments with a single partner covering all channels, geographies, and methods through a harmonised integration.

The project's success relies on tailored, boutique-by-boutique support for each location, ensuring that the technology meets the specific requirements of individual Maisons whilst maintaining LVMH's exacting standards.

"This project is part of our broader ambition to deliver a flawless customer experience, reflecting the quality of our products and the craftsmanship of our Maisons," says Arnaud Bodzon, group payment director at LVMH. "This applies not only to end customers but also to the sales advisors using the solutions. They can now focus fully on their core role—advising and supporting our clients—without having to worry about payment processing."

Bodzon emphasised the importance of hands-on support in managing integration projects within a group like LVMH, noting that Adyen's expertise has enabled the company to meet and adapt to LVMH's specific needs.

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