Lee has launched Lee X, a new product line which the US denim brand says uses the latest in fabric technology and modern design.

The new line brings men's denim and non-denim trousers and shirts to the forefront, showcasing the latest in menswear design, with a focus on sustainability.

The company said that Lee X features include updated gussets for movement, premium fabrics with TruTemp™365® technology and moisture-wicking, and responsibly crafted materials with sustainable details like a patch made from recycled apple skins.

Lee customers can now explore the three new collections: ‘Designed to Move’, ‘Designed for Comfort’ and ‘Designed to Breathe’.

The clothing line builds on the brand's Extreme Motion line, which introduced stretch fabric and elastic waistbands to men's denim nine years ago.

The Extreme Motion line collection features men's clothing designed for everyday comfort and flexibility, including jeans, trousers, shorts and jackets in stretch fabric, which aims to provide greater freedom of movement.

“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel.”

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