Lidl has announced that it has hit 120 million global users of Lidl Plus as it prepares to launch the loyalty app in the US later this week.

Following the US launch, the app will be active in every single country where Lidl is present.

Lidl, which is owned by the Schwarz group, currently has around 12,900 stores in 32 countries including North Macedonia, Portugal, and Luxemburg.

The Germany headquartered supermarket chain said the US launch completes the global rollout of the app, which aims to drive omnichannel growth.

"Launching a platform at global scale across continents and time zones requires more than excellent tech and project management,” said Linus Hinzmann, head of customer relations, senior vice president at Lidl Stiftung and Co. KG. “It takes clear strategic alignment, seamless cross-functional collaboration, and an exceptional team committed to one shared goal."

Last month, Lidl UK announced it will invest £250 million in price drops and its mobile app this year.

As part of this investment, it said it has dropped prices on over 1,000 products since the start of the year, including fresh meat, fruit, eggs and yoghurt.

The retailer said it has increased investment into the Lidl Plus app this year with the launch of both Lidl Points and more tailored deals, including a 60 per cent increased spend on personalised coupons.

Lidl Points, which launched in Mayvia the Lidl Plus app, is a flexible rewards system that Lidl claims offers customers more control over their savings. Rewards points can be spent in the in-app marketplace, swapped for over 200 products, or exchanged for money-off coupons.

The move to a points-based model brings the loyalty scheme in line with those offered by other supermarkets such as Tesco and Sainsburys. When it initially launched, the revamped loyalty scheme drew mixed reactions from customers on social media sites.

Taking to Reddit to express their views, one user pointed out that the current system would require shoppers to spend over £600 on double pointed items in order to buy two sirloin steaks with points, while another proposed that the senior management overseeing this decision “should be sacked.”

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