L’Oréal-backed Noli has rolled out a product information management (PIM) tool as the company look to drive hyper-personalised content on its AI-powered beauty tech platform.

Noli's platform creates skincare and haircare routines by drawing on data from a library of over 200,000 combinations. The firm uses a quiz which creates an individual BeautyDNA profile for each shopper by using advanced facial scanning technology.

Through a partnership with software company Akeneo, the business will have access to a centralised system that manages, enriches and distributes product data across various sales, marketing and e-commerce channels.

Accenture, which has collaborated with L'Oréal on Noli since its inception, is also involved in the initiative.

The move aims to support Noli's plans to expand its product offering, add new brands and potentially enter new markets and channels, the beauty platform said.

Noli said that the new technology provides the structured and accurate data needed to further enhance its hyper-personalised product recommendation model.

The AI-powered PIM will automatically enrich product attributes, completing missing information to ensure that categories are correct for specific product families.

Its genAI capabilities aim to support the creation of detailed product descriptions, adjusting and correcting Noli’s tone of voice to ensure that brand value and customer experience are always maintained.

“The ingredients, suitability and efficacy of each product must be understood, categorised and tagged correctly to ensure accurate product recommendations are served to customers based on their BeautyDNA profile,” said the company. ,

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