M&S has launched a new clothing rental collection with Hirestreet.

It is the second time the retailer has launched its products on the company’s rental platform.

“At M&S our focus is ensuring our product is more relevant, more often for our customers' lives – that’s not just what we offer but how,” said Richard Price, managing director, clothing & home, Marks & Spencer. “We know customers are increasingly interested in the circular economy and rental which is why we started our exciting partnership with Hirestreet last year.

“The feedback so far has been great with Hirestreet users discovering the everyday style & value of our clothing on the platform. We’re continuing to test & learn this Spring/Summer with a new collection which is perfect for a range of occasions – including the holidays and special events we know consumers are really looking forward to.”

The collection for Spring is made up of 40 new season womenswear pieces from M&S’ in-house brands Autograph and Per Una, which are available to rent from Hirestreet for four days from £10.

New styles will be added throughout the season.

“Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today rental fashion is more than just providing temporary access to designer items,” said Rosie Hartman, strategy lead, Hirestreet. “We’ve thoroughly enjoyed working with the team at M&S to curate the perfect collection for the new season and can’t wait to hear the response from our customers.”

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