Morrisons has announced it will drop the price of over 2,500 items both instore and online.

The grocery chain has cut prices across a variety of items including freezer items, fresh produce, everyday staples and cleaning essentials.

Morrisons said the price cuts will help customers to eat more healthily at the start of the year at a time when many of them are “feeling the pinch.”

The price cuts are part of the company’s ongoing investment in affordable everyday shopping and Morrisons added the price cuts will be clearly highlighted in store and on the Morrisons website, making it easier for customers to spot them.

Alex Paver, pricing and customer director at Morrisons, said the price cuts reflect the company’s continued commitment to helping customers spend less while still enjoying quality items.

“At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers,” he added. “That’s why we’ve freshly cut 1000s of prices, from fresh favourites to cupboard stables so customers can trust they’re getting real value every time they shop with us.”

Last month, Morrisons announced it had strengthened its climate strategy with a commitment to reach net-zero greenhouse gas emissions across its full value chain by 2050, expanding its targets to include upstream and downstream impacts such as agriculture, land use and end-of-life emissions.

The supermarket’s new near- and long-term goals have been formally validated by the Science Based Targets initiative (SBTi), aligning with the Paris Agreement’s 1.5°C pathway.

Under the plan, Morrisons will reduce absolute Scope 1 and 2 emissions by 80 per cent by 2035 and 90 per cent by 2050, using a 2019 baseline.

With approximately 98 per cent of total emissions sitting in Scope 3, the retailer is targeting a 40 per cent reduction in Scope 3 energy and industrial emissions by 2035, alongside a 48.5 per cent cut in Forest, Land and Agriculture (FLAG) emissions.

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