New Lidl partnership to bring 'egg farm of the future' to UK

Lidl UK has announced a new exclusive partnership with Kipster to sell more environmentally friendly eggs.

The Dutch egg farmer says it has the highest welfare standards, while its eggs produce significantly less carbon, with the remaining offset through the purchase of carbon credits.

As part of the collaboration Kipster, which describes its farms the most animal and environmentally friendly "in the world", will open a new British "egg farm of the future" once planning permission for the Shropshire-based site has been granted.

Lidl is expected to begin selling eggs from the new fam from Spring 2025.

“When we first met with Kipster, we were instantly struck by their devotion and commitment to providing the highest welfare standards for chickens and roosters, whilst also doing right by the planet,” said Peter de Roos, chief commercial officer, Lidl GB. “At Lidl we want to give our customers the very best products at the best possible prices, which is why we’re so excited to be the first grocer to bring Kipster’s eggs to our stores across Great Britain."

De Roos also called on Telford and Wrekin council to approve the plans.

Ruud Zanders, founder of Kipster, said: "We are delighted to be working with British farmers who are keen to take the next step towards more animal welfare and environmental sustainability. We are immensely grateful to Lidl for the trust they put in us to get Kipster off the ground in the UK. With their support we farmers can close the gap between what we're doing and what people want and need, which is more ethically and sustainably produced food."

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