Ocado Group and Spanish supermarket chain Bon Preu have announced plans to build a new customer fulfilment centre (CFC) in Parets del Vallès, Catalonia, marking an expansion of their existing partnership.

The automated facility will enhance Bon Preu's online operations by offering increased product variety and improved order accuracy, according to the companies. The CFC will incorporate Ocado's robotic automation and reimagined technologies to increase operational efficiency while reducing costs.

Ocado ReImagined comprises a suite of innovations designed to streamline online grocery fulfilment. Key features include robotic systems for loading customer orders into delivery frames and a virtual distribution centre solution that enables smaller fulfilment sites to maintain full product ranges while ensuring rapid delivery.

The partnership between the two retailers began in 2017 when Bon Preu first implemented Ocado's in-store fulfilment (ISF) technology to enhance its online shopping service. Since launching online operations in 2018, Bon Preu has achieved substantial growth, becoming Spain's most popular online grocery service in 2024 according to consumer organisation OCU.

Gregor Ulitzka, Europe president at Ocado Solutions, commented: "We look forward to continuing to work together to deliver unbeatable online experiences for customers in Catalonia."

Anna Font i Tanyà, commercial director at Bon Preu Group, added: "We remain committed to improving our product range, delivery punctuality and order quality through our close partnership with Ocado."

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