Old Navy to roll out AI-powered RFID technology across US stores

Old Navy is implementing a new platform that combines RFID, AI, and computer vision technology to track and locate in-store inventory.

Old Navy is a global apparel and accessories brand with more than 1,200 stores around the world.

The US brand, which is owned by Gap Inc, is partnering with RADAR on the phased, multi-year rollout.

The move will see the technology deployed across the retailer’s stores nationwide.

The new technology is designed to help Old Navy precisely manage inventory and give store employees the real-time information needed to find products instantaneously, whether they are on the sales floor or in the backroom.

AI and data-science analytics will also help to inform inventory decisions so that the business can stock the correct products in the right locations, in a bid to reduce shrinkage, stockouts, and overstocking.

“Building on the rigor and discipline that is now core to how we operate, this new technology can place power in the hands of our frontline teams to better serve our customers – an important factor in our long-term strategy to make Old Navy the most loved apparel brand in North America, standing for on-trend style, consistent quality, and frictionless experience, all at an accessible price,” said Haio Barbeito, Old Navy president and chief executive.

The company's chief technology officer Sven Gerjets said that in 2025, the company is focus on innovating.

"This partnership brings proven capabilities that can generate value over time as we take a strategic, multi-year approach to merging technology and retail to deliver a human-centred, digitally led shopping experience," he continued.



Share Story:

Recent Stories


Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.

Advertisement