Paul Smith has signed a new SEO deal to boost its global search visibility and attract new audiences.

The British fashion brand has partnered with Verde Digital to provide both on-page and technical SEO support as part of a broader cross-channel digital strategy.

The clothing retailer said that the move focuses on building visibility within the premium and luxury fashion market, targeting non-branded search terms to reach style-conscious shoppers beyond those already searching for the Paul Smith brand by name.

Founded in Nottingham in 1970, Paul Smith has 130 stores across 60 countries.

The company's head of digital Hannah Bennett said that the business has set "ambitious goals" for its SEO growth, with the new partnership set to provide "impressive results" based on keyword-focused growth.

The move comes after Paul Smith announced it had integrated a new ecommerce platform last September in a bid to strengthen its global brand presence and improve online direct-to-consumer (DTC), digital wholesale, and the physical retail customer experience.

The technology from Centra aimed to revamp Paul Smith’s digital business, featuring a range of DTC capabilities, such as digitising wholesale on the Centra Showroom.

The new system allows Paul Smith’s wholesale partners to access a digital wholesale showroom, simplifying the buying process through a like-for-like DTC consumer shopping experience.

It includes a range of capabilities such as individual pricing, global tax calculations and shipping management.  

Paul Smith also transformed its digital flagship in 2022, with e-commerce specialist Limesharp designing a headless front-end platform.

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