Hey Savi, an AI-powered fashion search platform, has partnered with PayPal to launch what it calls the UK’s first agentic commerce platform with an in-app checkout.

The web and mobile app is an AI-powered, brand agnostic women’s fashion search platform that allows users to search for clothing using photos, screenshots or text as prompts. The technology then returns ranked results across more than 10,000 brands.

This in itself is not new technology; OpenAI’s ChatGPT has offered AI-powered shopping since March with similar ranking and comparison features. However, Hey Savi’s partnership with PayPal allows it to offer native in-app checkout for brands that sign up, unlike OpenAI’s offering.

At launch, UK retail conglomerate Debenhams Group, including brands Debenhams, Karen Millen, Boohoo and Pretty Little Thing, is the currently the only fashion retailer on board.

On its website, Hey Savi explains it makes money “through a mix of affiliate commissions from retailers and brand partnerships,” adding that “this never influences what you see. There are no paid placements, no sponsored results, no bidding for position. What ranks first is what’s most relevant to you, full stop.”

Debenhams’s participation builds on its ongoing collaboration with PayPal and forms part of its wider AI and technology strategy, according to the announcement. In late May, the company piloted a similar AI-driven in-app checkout on Meta’s platforms in the US.

“Shopping now starts with a screenshot or a creator post, but the path to purchase doesn’t move at the same speed,” said Mike Edmonds, vice president of agentic commerce and commercial growth at PayPal. “Hey Savi is exactly the kind of experience agentic commerce promises by using AI to turn intent into instant action.

“PayPal is committed to collapsing the distance between inspiration and transaction, bringing retailers like Debenhams Group closer to wherever consumers choose to shop."

ChatGPT’s Instant Checkout feature, which also aimed to convince brands to sign up for checkouts embedded directly in the app, was shelved in March after just six months following low vendor uptake.

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