PayPoint is adding more than 20 retail brands to its emergency e-voucher service, an initiative designed to help financially support the most vulnerable people in society.

The launch of 'Love2shop Essentials Range' has been facilitated by a new partnership with Appreciate Business Services, the home of Love2shop.

Retailers joining the initiative include Argos, Asda, Currys, Marks & Spencer, Primark, Sainsbury’s, Sports Direct, and Tesco.

Local authorities apply for the funding online on behalf of a resident which will be delivered as an e-code via SMS, email or in the post.

Once the e-code is activated by the recipient it can be redeemed at any of the partnering brands.

Employed by a range of organisations across the UK, including energy companies, charities, local authorities, and the Department of Work and Pensions, PayPoint’s Cash Out gives out up to 210,000 emergency fund vouchers at a value of £16 million per week.

“This new scheme is simple for both the local authority and for the recipient of the funds,” said Danny Vant, client services director, PayPoint. “If a resident needs urgent help purchasing a new fridge, for example, the council will set up the e-Code to be used in one of four high street electrical retailers.”

Vant added: “However, if they need help buying food the e-Code can be allocated for use in any one of five main supermarkets. With the cost of living crisis deepening, this type of flexible support is more important than ever, and it needs to be provided quickly to ensure the funds are available to help people immediately.”

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