Pets at Home is launching an express 60-minute Click and Collect service.

The pet supplies retailer is partnering with order management specialist OneStock to fulfil online orders in one hour, in response to preferences for a fast and flexible delivery option recently revealed by data analysis and customer insights.

Pets at Home will use the new technology to unify its inventory throughout the business, giving visibility of the entire product range to colleagues and shoppers so they can check accurate stock availability across all stores.

Customers will be able to order online and pick up their packages an hour later at their preferred store. Where heavy or large items form part of an order, they can be home delivered separately at a later date.

“Improving convenience sits at the heart of this initiative,” said Chris Holyland, group digital director at Pets at Home. “We know our customers love to collect their orders from our stores, so enhancing the collection experience through the launch of same day, one hour Click and Collect will help us meet expectations."

The order management system should also deliver fulfilment efficiencies as part of the company's overall omnichannel strategy, by reducing logistical costs.

Pets at Home sells online and from 453 stores. Sales from omnichannel grew by 71 per cent over the first quarter this year.

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