Mobile commerce startup Button has partnered money management assistant Plum for a new rewards and cashback program.

Button’s technology lets users discover offers tailored to their preferences, as well as shop and save with a range of high street brands. Through the integration, Plum gets an additional revenue stream, while also increasing the utility of its app to drive engagement, loyalty and user retention.

Through Button’s Application Programming Interface (API), brand offers surfaced to Plum users are tailored to them. Through Groupon’s launch on this integration for instance, the brand has already achieved a 66 per cent tap-to-install rate and a 17 per cent purchase rate based on Button platform data.

“Button has been a valuable addition to Groupon’s mobile growth strategy in the UK,” said Maciej Zbroszczyk, head of affiliate marketing for EMEA at Groupon. “Button’s technology enables consumers to discover Groupon in the Plum app, unlocking install conversions for Groupon, and enabling our brand to acquire new app users to nurture into loyal, lifelong customers.”

Michael Jaconi, co-founder and chief executive of Button, commented: “As more FinTech apps seek diverse monetisation strategies to maintain durable revenue streams through these unprecedented times, Button is excited to be their trusted partner powering their mobile business growth.”

Victor Trokoudes, chief executive and co-founder of Plum, added: “For us, the combination of Button's smart technology, paired with the brands that our users love, already means that we can bring real financial benefits to our users and stay true to our philosophy of making saving effortless and automatic."

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