Poundland digital director Tom Hill has left the retailer after six years.

Hill joined Poundland as regional manager in 2019, where he was responsible for leading a team of area and cross functional managers across London. He was then promoted to head of transformation in 2020, and subsequently to director of digital in 2022.

Prior to this, he was group business and brand development manager at food and beverage specialist SSP Airports, a position he held form 2017 until 2019.

Hill started his career at Sainsbury’s where he was store manager for five years.

On LinkedIn, Hill said his first role as regional manager at Poundland involved leading “the circa 150 store London team”, with him later leading strategy and transformation at the company as head of transformation.

“We made massive strides in format development, private label, proposition redesign and digital,” he noted.

Commenting on his role as digital director, he said that he had been a part of “driving business acquisitions, executing award-winning website migrations, and setting up fulfilment centres to safely take the brand online.”

He added his role included unifying ‘clicks and bricks’ via the development and launch of the business’ loyalty programme, Poundland Perks, securing more than two million downloads within the first quarter as well as the number one spot in the AppStore.

“It’s not always been straightforward, especially recently, however, the people I’ve had the pleasure to work with across the organisation over the last six years have always made it a special place to work, and a lot of fun along the way,” continued Hill.

Hill’s exit comes as Poundland faces significant financial challenges.

Despite Poundland reporting an annual turnover of approximately €2 billion (£1.67 billion) in the 2024 financial year, its performance has dragged down parent company Pepco Group’s overall results

The company attributed this to declining sales and increased operating costs in an increasingly competitive UK retail market.

In the final quarter of 2024, Poundland saw a 7.3 per cent drop in like-for-like sales, with further declines in early 2025.

In March, Pepco Group confirmed the option of a potential sale of the UK discount retailer as it faces mounting financial pressures and a difficult trading environment.

The Poland-based group announced it is considering “all strategic options” to separate Poundland from the wider business, with a potential sale on the table.

The move comes as Pepco shifts its focus to its more profitable Pepco-branded stores across Europe, which generate the majority of the group’s earnings.

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