Fashion house Prada has announced the appointment of former Dior executive Gianfranco D'Attis as the new chief executive officer of its flagship Prada brand.

D'Attis will assume the role on January 2, having most recently served as president for Christian Dior Americas.

Prada said that the exec will be in charge of the strategic development of the Prada brand in every market. In a statement, the company pointed to “his proven experience in the luxury sector, with a specific focus on Retail,” which will “help Prada to increase its growth potential in all geographies.”

Last week the company announced an executive shake up which will see Andrea Guerra, the former boss of Luxottica, proposed as new CEO of the Prada Group at its next board meeting on January 26 in order to ease a transition to the next generation of the founding Prada family.

Share Story: