Primark expands Click & Collect service to womenswear

Primark has announced it will offer womenswear online for the first time as part of an expansion of its existing Click & Collect trial.

From 13 September, customers of 57 stores across Greater London, the North West of England, and North Wales will be able to buy a selection of womenswear online for collection in their local store.

The move sees womenswear joins kids and nursey products on the trial service, meaning customers will now have access to around 2,500 Primark products via Click & Collect.

The womenswear trial comes after Primark expanded its kids clothing Click & Collect trial to 32 stores in and around London in July.

In June, Primark owner Associated British Foods (ABF)upgraded its profit forecast for the year after seeing sales rise at the retailer.

Sales increased by 13 per cent at the High Street brand to almost £2 billion in the third quarter. ABF attributed the sales to “higher than average selling prices” and rising inflation.

The company noted that flagship stores performed well and that the sales of health and beauty products and accessories were strong. Like-for-like sales growth for the year to date was nine per cent, with like-for-like sales growth in the quarter at six per cent in the UK and seven per cent in Europe excluding the UK.

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