Primark expands Click & Collect trial across 32 London stores

Primark is expanding its kids clothing Click & Collect trial to 32 stores in and around London.

The fast-fashion retailer is already trialling the service in 25 stores in the North West of England.

The move comes as Primark announces plans to lower the prices on hundreds of kidswear products.

The new stores involved in the trial include: Bexleyheath, Bluewater (Kent), Bromley, Charlton, Croydon, Dartford (Kent), Ealing, East Ham, Hackney, Hammersmith, Harrow, Hounslow, Ilford, Kilburn, Kingston, Lakeside Shopping Centre (Essex), London Oxford Stree East, London Oxford Street West, Lewisham, Peckham, Romford, Staines (Surrey), Stratford, Sutton, Tooting, Uxbridge, Wandsworth, Watford (Hertfordshire), Wembley, White City, Wood Green, and Woolwich.

As part of the trial, consumers can shop for around 1,500 items across baby, kids, and nursery products and toys online and collect them from their nominated store on a chosen day up to seven days ahead.

Orders are available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge.

Primark said that customers can also pay for any additional in-store purchases when collecting their order from the dedicated Click + Collect desk.

“It’s a really exciting moment for us as we take our Click + Collect trial to the next level and bring it to 32 of our stores in and around London,” said Kari Rodgers, UK retail director, Primark. “This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click + Collect offers and complementing experience within our stores.”

Rodgers said that the company plans to expand Click & Collect to further stores in the UK.

    Share Story:

Recent Stories

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.
Better Together: Optimising store fulfilment with POS and OMS
Customers want a coherent, connected journey when they engage with a retailer.

An Order Management System (OMS) helps retailers manage inventory across the multiple channels they’re selling through.