Retailers are uniting in a bid to revive the High Street by promoting safer shopping this Christmas.

Ted Baker, Phase Eight, Mint Velvet, Jigsaw and Hobbs are among 16 brands already participating in the #SaveShops campaign led by unified commerce specialist OneStock.

The campaign aims to increase awareness of in-store services that support a safer shopping experience for customers, while helping to “safeguard millions of retail jobs” throughout the Christmas period, said the brands.

The hashtag #SaveShops guides consumers to a new online hub – saveshops.co.uk - where they can find a list of UK brands offering options such as Click and Collect, reserve and collect, assisted remote shopping with a store staff employee, as well as home delivery.

Retailers that provide any of these services are invited to sign up to the scheme.

“This is a fantastic initiative in what has been an extremely disrupted year,” said Beth Butterwick, consulting partner at Jigsaw. “We are looking forward to welcoming customers back to our locations with open arms in December.

“These are more than just places to shop, each one plays an important and unique part in being part of a real community hub.”

“I’m proud to support the #SaveShops movement,” said Helen Williamson, retail adviser and former managing director at Whistles. “Having enjoyed a lifetime working in retail myself, we must now come together to support our local shops and protect the livelihoods of all our shop workers.”

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