Sainsbury’s has announced a partnership with Costa Coffee in a move which will see 11 in-store coffee shops opened within the supermarket’s locations this year.

Costa said that it would invest more than £3 million on the stores which would create over 100 job opportunities.

The first in-store Costa opened in the Sainsbury’s Farlington superstore in Portsmouth earlier this month, creating nine new jobs.

Costa said that the new store tie-up is the latest step in a strong relationship between the two companies.Costa already has over 1,000 Costa Express machines in Sainsbury’s stores and petrol stations, which it said sold ten million cups of coffee in 2023.

Richard Crampton, Sainsbury’s director of Fresh Food, said: “We know that customers like the convenience of being able to stop for a drink, snack or sit-down lunch while they’re doing their shopping, and we think that Costa Coffee stores will offer a fantastic opportunity to do this within Sainsbury’s supermarkets.

“That’s why we’re delighted to be building on our existing collaboration with Costa Coffee to roll out this fantastic new option for customers in our stores over the next year and we’re looking forward to hearing what they think.”

Nick Ridley, property director at Costa Coffee, added: “We are excited to join forces with Sainsbury’s, bringing our much-loved Costa Coffee experiences to shoppers nationwide. We’re proud that we will soon be able to make a difference to customers looking to catch up with friends and family over lunch or enjoy a beloved Costa coffee after their weekly shop.”

Sainsbury's last week announced the opening of its new flagship 53,000 sq ft store in Wales. This location also features an in-store coffee shop, albeit a Starbucks branded one.

---