Mel Wilcox has stepped down from her role as chief information officer at Cornish lifestyle brand Seasalt after less than two years in the position, the company has confirmed.

Wilcox, who joined Seasalt in June 2023 in the newly created role, has left "to seek new challenges and opportunities," according to a company spokesperson.

Prior to joining Seasalt, Wilcox had built an extensive career in retail technology. She spent four years at Specsavers, initially as director of technology portfolio management before becoming technology director. Her previous experience includes eight years at Tesco, where she held positions including head of technology for the global grocery online division and head of portfolio management for global technology, product and data.

Earlier in her career, Wilcox served as head of IT service delivery at Ann Summers from 2009 to 2011.

The departure comes as Seasalt reported strong recent performance, with total sales climbing 10 per cent year-on-year in the five weeks to 28 December 2024. This growth was primarily driven by a 46 per cent increase in revenue from marketplace partners, while store revenue grew by 3 per cent and online sales increased by 6 per cent.

Seasalt, which operates 76 UK stores, has been expanding its sustainability initiatives. Last month, the company partnered with vintage retailer Beyond Retro to offer customers one-of-a-kind pieces created with repurposed denim.

The company has not yet announced a replacement for the chief information officer position.

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