Simply Be has launched its first clothing rental edit on Hirestreet.

The fashion and homeware brand, which sits within the N Brown Group, is launching on the rental platform with a 23 piece womenswear collection.

The rental edit includes some of Simply Be’s best-selling own-label occasion wear dresses from the current season and a bridal wear dress which currently retails for £220.

The edit is available now in an inclusive range of sizes, from 10 – 32. The retail price of the clothes included in the edit starts at £55, with rental costs starting at £14 for four days.

Simply Be said it hoped the edit will enable popular items to be worn by more women, extend the lifespan of products and encourage customers to embrace circularity.

The company says the tie up with HireStreet marks an important milestone in N Brown’s wider sustainability strategy.

Angela Gaskell, group sourcing, sustainability, quality and fit director at N Brown, said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled.

“We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be. We will also be able to offer our clothing to new customers through Hirestreet, whilst showcasing our expertise in fit through the quality pieces on offer within the edit.”

Isabella West, chief executive of Hirestreet said:“Simply Be are experts in creating clothing that makes women feel amazing. Their focus on flattering design and the exceptional work they have done on fit makes them the perfect rental partner.”

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