Skechers has announced the launch of an AI-powered, interactive retail assistant at its new store in Punggol Coast Mall, Singapore.

The footwear brand has partnered with creative agency We Are Social Singapore on the rollout.

Customers can now converse with the AI assistant, called Luna, through an interactive kiosk in-store or via Telegram, receiving real-time personalised style advice and product recommendations.

By using real-time data from the conversation, Luna acts as a personal stylist, suggesting items based on the customer’s current outfit or helping them piece together a look from the rack based on their preferences.

Skechers explained that the month-long activation will celebrate the store opening in the heart of the Punggol Digital District, where it says "integrated technology is reshaping the retail experience for customers."

“As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA," said Irene Lee, senior general manager, Skechers Singapore. "With the opening of our new store in Punggol Digital District, it enhances customers' retail journey with a unique, social, and interactive experience with Luna."

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