Skechers has announced it is entering the metaverse.
The footwear brand said that it is the first to sign a lease in the fashion district of Decentraland.
The company will open what is describes as an ‘experiential store’ in the decentralised virtual world.
“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president of Skechers. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
Skechers surpassed $6.29 billion in revenue last year and plans to reach $10 billion in annual sales by 2026.
The business joins a long list of retailers that are making their way into the metaverse, including Nike, P&G, boohooMAN, and fellow footwear company Vans.
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Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
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