Skechers has announced it is entering the metaverse.

The footwear brand said that it is the first to sign a lease in the fashion district of Decentraland.

The company will open what is describes as an ‘experiential store’ in the decentralised virtual world.

“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president of Skechers. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”

Skechers surpassed $6.29 billion in revenue last year and plans to reach $10 billion in annual sales by 2026.

The business joins a long list of retailers that are making their way into the metaverse, including Nike, P&G, boohooMAN, and fellow footwear company Vans.

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