Superdrug has signed over 200 brands to the upcoming launch of its new marketplace.

The health and beauty retailer’s marketplace platform will enable premium and start-up brands to partner with Superdrug to offer their products and services.

Brands already signed up include beauty brand WONDERSKIN, sustainable brand Truthbrush, and inclusive ethical brand OPV Beauty.

Beyond beauty brands, the retailer is also staying current with the biggest wellness trends, with everything from wearables to health testing being considered for the platform. For example, Superdrug have signed up reusable nappy brand TotsBots and wearable accessories brand Popmask to broaden the customer offering.

The new platform is set to launch in September, with brands continuing to be recruited ahead of the launch.

Matt Walburn, e-commerce director at Superdrug, commented: “We have a long track record of supporting entrepreneurs and small businesses and promoting diversity and inclusion within the industry."

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