UK fashion retailer Superdry is reportedly in talks with a variety of investors in an attempt to save the struggling brand.

According to a report from Sky News, Superdry founder Julian Dunkerton is in talks with Davidson Kempner, the US-based investor who has backed Jojo Maman Bebe and Oak Furnitureland.

While Dunkerton is said to be actively soliciting assistance on an offer from Kempner, the report notes that there is no guarantee that a deal will materialise.

Dunkerton, who left the business in 2018 before rejoining a year later, is the largest single shareholder in Superdry. It was reported earlier this month that he was looking to buy the majority stake in Superdry that he doesn’t already own despite the company’s poor performance in recent times.

He currently owns just under 30 per cent of shares.

The Sky News report notes that the Superdry founder is also in talks with other potential backers, including specialist retail and consumer investment and advisory boutique Retail Realisation.

The company’s recent struggles were highlighted by its most recent results which led its shares to hit a record low.

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