The Very Group has named Beckie Crane-Stanion as its new marketing director.

Crane-Stanion joins from the affordable luxury brand Abbott Lyon, where she was global brand director for one year and oversaw its expansion from jewellery to a global lifestyle and gifting offering.

Prior to this, Crane-Stanion spent over four years at Frasers Group as its chief marketing officer, and six years as group business director at the PR firm Mission.

In her new role, Crane-Stanion will spearhead Very’s creative and marketing strategy, customer engagement across all of its channels, and direct teams across brand, marketing, and the firm’s in-house creative agency HelloStudio.

Sam Wright, chief customer and commercial offer at The Very Group, said: “Our customers are at the heart of what we do and we’re proud to be able to offer a great range of products with flexible ways to pay across our department store.

“Beckie has joined the business at an exciting time as we go into the next iteration of our brand journey, aiming to increase reach and grow our brand even further.”

The Very Group has been under the control of Carlyle Group since November 2025, with the firm behind the Very and Littlewoods brands changing hands after 23 years under the Barclay family.

In February, the group said it had agreed a long-term funding agreement that will last until 2029 and in September, Sky News reported that Carlyle is preparing The Very Group for sale.

This was followed, however, by reports that the deal had fallen through over lack of bids at the proposed price.

---