Chinese social media giant ByteDance has announced the long-awaited launch of TikTok Shop in the US.

TikTok Shop will allow brands, merchants and creators to connect with customers based on their interests.

The social media platform said that it aims to take advantage of the increasing number of people using the app to share products. Citing a study by McKinsey, TikTok said that 70 per cent of people using the app have discovered brands and products through the platform while 83 per cent said TikTok plays a role in their purchase decisions.

Sellers will have a variety of tools in the TikTok Shop to sell direct to their customers including shoppable videos, live streams and product showcases.

TikTok said it works with secure third-party payment platforms to take payments on TikTok Shop, adding that all payment date is stored in the US.

The company said all product listing will have to adhere to its community guidelines and policies on returns and refunds, and that merchants and products breaking the rules will be removed from the app.

Merchants will be able to integrate a variety of commerce platforms and third-party apps with TikTok shop to improve their selling experience.



Earlier this year, TikTok launched a new logistics programme for merchants on its platform in the UK. ‘Fulfilled by TikTok’ (FBT) provides picking, packing and shipping services for a fee, including same day, automated fulfilment for orders made by 7pm Monday to Saturday.

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