TikTok Shop rolls out authentication tech for pre-owned bags

TikTok Shop has partnered with luxury designer authentication service Real Authentication to assess the legitimacy of pre-owned handbags before they’re sold on the platform.

The company’s experts will evaluate the bags, while the products will also be assessed through database scanning technology.

The technology cross-checks several data points and flags potential counterfeit goods for the experts to analyse further.

Merchants looking to sell handbags can apply to become approved sellers and obtain an authenticity certificate.

After a handbag has been authenticated, the seller can create the listing and upload the certificate which will then be approved for sale on TikTok Shop.

Real Authentication said its experts analyse several aspects of an item including general product information and the denier of stitches used.

“A point of difference between Real Authentication’s partnership with TikTok Shop in the US and other platforms is that items are already authenticated before they are listed, not after they are sold,” explained Jenna Padilla, Founder, and expert authenticator for Real Authentication. “With more consumers shopping online, TikTok Shop in the US provides a one-stop e-commerce solution that makes it easy for merchants to showcase and sell directly through their TikTok account.”

Online marketplace eBay has also recently taken steps to authenticate goods. Earlier this month, the company opened a pop-up shop in New York which allowed customers to have their clothing authenticated by experts.

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