US grocery specialist Coborn’s has integrated an AI pricing platform across its family of supermarket brands.

Rolled out through a partnership with pricing software specialist Revionics, the AI platform will help optimise base pricing, including products, key value item groups, zones and categories, producing reports on the impact and value generated by price changes.

It also aims to maximise promotional performance by helping employees plan, manage and measure promotions with greater accuracy, including for both new and complex offers, the retailer said.

The company added that the tool’s AI capabilities help to predict customer demand and price sensitivity, ensuring optimal pricing and a positive price image for all brands, while flagging any changes in market prices.

The retailer, which has approximately 80 grocery stores across the US under various brands, said the software integration is part of its wider growth strategy, which is focused on expanding its core food business, acquiring new locations, and developing modern and differentiated retail experiences to boost customer engagement.

Scott Winburn, senior director of pricing strategy at Coborn’s said advanced technologies including AI for pricing and promotion are now crucial for delivering improved customer experience.

Commenting on the integration, he added: “By bringing more science, scale and precision into our processes, Coborn’s will become even more effective at ensuring we’re priced right on the items our guests care about most.” .

Founded in 1921, the grocery retailer currently has around 10,000 employees working at different grocery brands including Cash Wise Foods, Marketplace Foods, Hornbacher’s, Kessler’s Food and Grocery, and Sullivan’s Foods banners.

The retailer also operates fuel, liquor, coffee, hardware, and pharmacy locations.

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