Walmart targets UK and European sellers for global marketplace

Walmart is targeting businesses in the UK and Europe to sell on its global marketplace in the US as well as its international marketplaces in Canada, Mexico and Chile.

The US retail giant said that each week around 270 million customers visit over 10.750 stores and numerous e-commerce websites in 19 countries, which could offer UK and European sellers and “immediate” opportunity to expand internationally at scale.

To encourage sellers, Walmart said it will hold a special event in September to allow sellers to gain insights and support with issues such as cross-border growth.

Additionally, Walmart has opened a dedicated seller office in London to help support UK and European sellers who would like to launch into online sales on the company’s marketplaces.

Sellers approved to join the marketplace will be offered the services of a local onboarding team, as well as access to tools and services to help them scale up across the Atlantic.

Walmart said these services will include the opportunity to get their goods to US customers within two days and competitive fulfilment solutions in Canada, Mexico and Chile.

Sellers will be provided with a variety of tools to help sellers streamline cross-border operations, which Walmart said will allow firms to use its supply chain infrastructure, speed up processes, manage promotions and identify growth opportunities.

“UK and European businesses have a well-earned reputation for quality, innovation and exceptional design and by partnering with Walmart, sellers can bring those strengths to millions of customers in the US, Canada, Mexico and Chile — all with the speed, scale and support that only Walmart can provide,” said Andrea Albright, executive vice president and chief growth officer, Walmart International. “We’re excited to work side-by-side with these sellers to unlock new opportunities and help them grow faster than ever before.”

The announcement from Walmart follows the news that major European postal services including DHL and Deutsche Post have temporarily suspended parcel shipments to the United States, citing uncertainty over new tariff regulations set to take effect on Friday 29 August.

DHL announced on 22 August that it would pause "acceptance and transport of business customer parcels via the postal network to the US" from Saturday 23 August.
The suspension follows an executive order signed by president Donald Trump in late July that effectively ends the de minimis trade agreement.

The de minimis exemption, established under Section 321 of the Tariff Act of 1930, previously allowed packages worth less than $800 to enter the US duty-free.

In 2024, such shipments were valued at more than $1.36 billion, according to US Customs and Border Protection.



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