93 per cent of British online shoppers have bought at least one item from Amazon in the past 12 months.

43 per cent of Amazon shoppers gave the closure of non-essential stores during lockdown as a reason why they had bought from the online retail giant in the past year, according to research by Pattern.

Over half of online shoppers said they had bought more online in 2020 than in previous years, while 39 per cent said they purchased more from Amazon than previously.

A further 40 per said they bought products online that previously they would buy in stores.

The research also found that 39 per cent expect to spend more online on non-food items this year than in 2020, with 50 per cent expecting to spend roughly the same.

But 30 per cent said they will most likely purchase more with Amazon this year compared to last, while 58 per cent expect to spend the same as in 2020.

“Online sales were of course going to rise while many physical stores have been closed, but our research gives credence to the theory that some of this switch to online shopping is permanent,” said Nicola Hollow, general manager for Europe, Pattern. “Amazon has been one of the biggest beneficiaries of lockdown, and we don’t expect it to lose ground even when all stores open again in April.”

She added: “Amazon makes no secret of the fact that selection is crucial to its appeal. Our research shows that consumers particularly appreciated its wide range during lockdown, and have broadened the type of products they are willing to buy from the marketplace in the future as a result.”

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