Aldi rolls out Too Good To Go across 990 UK stores

Aldi is rolling out its partnership with Too Good To Go across all of its 990 UK stores.

Too Good To Go is an app that connects consumers to unsold food from businesses at lower prices to save it going to waste.

The move, which will mean all of Aldi’s UK supermarkets will offer food approaching their use-by dates at a lower price, comes after a trial with the surplus food platform last year.

Aldi first announced it was partnering with the platform as part of plans to address its food waste problem last August.

The retailer tested the app across seven stores in the Northeast of England.

The budget supermarket retailer, which narrowly beat Lidl as the UK’s cheapest supermarket in 2022, will offer ‘magic bags’ which contain a range of grocery products approaching their sell or use-by dates for £3.30 each for “at least £10 worth of food”.

Shoppers can gain access to these reduced-price bags by downloading the Too Good To Go app and searching for their local Aldi store. Then they can reserve a bag to collect from the store at an allotted time.

Aldi said that the partnership will save a further 4,000 tonnes of food from going to waster annually.

“Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices,” said Liz Fox, corporate responsibility director, Aldi UK. “With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”

In September, Deliveroo also announced a partnership with the food saving app.

Consumers in Cambridge, Bristol, Brighton, and Manchester can now download the app and choose a local Deliveroo HOP site to purchase a bag of unsold food.

    Share Story:

Recent Stories


Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.

The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Advertisement