Amazon plans to launch its first physical clothing store, branded as Amazon Style.

The retail giant said the new outlet in Glendale, Southern California will provide shoppers with personalised recommendations.

Consumers will be able to buy male and female clothing from the new store, in addition to shoes and accessories.

Amazon said customers will be able to scan an item’s QR code to see sizes, colours, overall customer ratings, and additional product details.

Using the app, shoppers will be able to add the item to a fitting room or send it directly to the pickup counter.

Amazon claimed the store’s technology will allow it to provide a larger selection than a traditional store of its size.

Machine learning algorithms will be used to produce recommendations for each customer as they shop according to Amazon, as customers browse the store and scan items.

The retail giant said the store will stock mostly non-Amazon fashion labels; however it did not give details about the third-party brands which would be available.

The news comes as Amazon continues to expand its brick-and-mortar presence in the UK.

Amazon recently launched three new London stores which use its cashierless “Just Walk Out” technology.

The new Amazon Fresh stores, in Chingford, Euston, and Wandsworth, brought the retail giant’s total portfolio of UK grocery stores to 15.

The retail giant is also making senior hires in its physical retail team. Former Tesco executive Tony Hoggett recently started his new role as senior vice president of physical stores at Amazon.

Hoggett was previously the Big Four supermarket’s chief strategy and innovation officer.

Share Story: