Amazon has launched its online marketplace in South Africa.

Customers in the country will now be able to shop around 20 product categories online through mobile or desktop browsers as well as through the Amazon Shopping app and have access to same day and next day delivery.

Amazon said it will offer independent sellers in the country the opportunity to sell on its site with access to onboarding tools, payment processing solutions, and promotional features to help them get discovered by customers, as well as reports and analytics to improve sales.

Local brands from independent South African sellers, including Amanda-Jayne, King Kong Leather and Tiger Lily, will be available on the site.

Additionally, Amazon said it has also partnered with goGOGOgo, a South African non-profit organisation which offers customers the opportunity to package eligible products in handmade gift bags which are made from recycled plastic and sewn by hand. Amazon said the bags support local businesses and offer income for grandmothers, known as GOGOs, who are raising children.

South African customers making purchases through Amazon will receive status updates via WhatsApp, so they can track their orders at each stage of the journey.

“We are excited to launch Amazon.co.za, along with thousands of independent sellers in South Africa,” said Robert Koen, managing director of Sub-Saharan Africa, Amazon. “We provide customers with great value, broad selection—including international and local products—and a convenient delivery experience.

"From today, customers can count on Amazon.co.za for a stress-free shopping experience, fast and reliable delivery, access to 3,000 pickup points, 24/7 customer support, and easy returns. Customers will also enjoy free delivery on their first order.”

---