Arcadia has expanded its digital team with three senior appointments, as part of its digital growth strategy.

Rafaele Petruzzo has been hired in the newly created role of group chief digital officer. Previously he was chief transformation officer at Nets Group, chief digital and technology officer at Homeserve and group payments strategy director at Tesco and chief digital officer at Barclays.

He will work closely with Karl De Bruijn, who recently joined as chief information officer. De Bruijn has more than 20 years’ experience in digital transformations, most recently at Primark, where he was IT transformation director. Prior to that, he was global IT director at Cath Kidston.

Both will report to Arcadia chief executive Ian Grabiner.

Meanwhile, Simon Pakenham-Walsh has joined the Topshop owner as director of digital and retail technology. Reporting to De Bruijn, he previously worked for more than 20 years at Sainsbury’s, most recently as chief information officer for food.

Grabiner said: “I’m delighted to welcome Rafa, Karl and Simon to the group as we continue to drive forward our digital ambitions and boost our sales from online channels – a core pillar of our growth strategy.”

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