Asda has announced price cuts on over 200 items from its own-label ranges as part of its efforts to help people cope with the cost-of-living crisis.

The 226 products, which include fruit, vegetables, frozen meat and ready meals, have been reduced in price by an average of nine per cent.

According to the supermarket’s income tracker, around 40 per cent of households had negative disposable income in the previous month.

Asda recently announced it had frozen the prices of over 500 items until the end of August to help customers with the cost-of-living crisis through the coming summer holiday school break. These included branded products as well as items from its own range.

Commenting on the news Kris Comerford, Asda’s chief commercial officer, said: “We know that families are continuing to feel the pinch financially – especially as they head into the summer holidays - and are looking for help to make their grocery budget stretch further. Whenever there is an opportunity to help them make their money go further by lowering prices we will continue to do so.”

Several supermarkets have recently announced price cuts in response to the cost-of-living crisis and rising food prices, including Iceland which earlier this week
announced it is investing around £26 million each year achieve the price cuts on 500 items.

Last month, Morrisons said it would lower the price of around 500 products.

Waitrose also announced it will lower the prices of around 200 items with around half dropping in price by 10 per cent.

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