Morrisons has become the latest UK supermarket to announce price cuts to combat rising food inflation.

The supermarket has reduced prices on over 500 products including frozen foods, nappies and meats.

The announcement comes after prime minister Rishi Sunak abandoned plans to ask supermarkets to impose a voluntary price cap on basic goods.

According to research from consumer watchdog Which? trust in the grocery industry has fallen to a nine-year low.

Morrisons claims that the price cuts apply to over six per cent of Morrisons total volume sales with an average saving of 13 per cent. Around a quarter of the supermarket’s entry level range has been reduced in price and the supermarket said it has improved its range of deals.

David Potts, chief executive at Morrisons said: “We know that our customers are under real financial pressure at the moment and we want to play our part in helping them when it comes to the cost of grocery shopping. These price cuts will have a noticeable and long-term impact on our customers' budgets and demonstrate our commitment to offering them the best possible value.”

Waitrose recently announced it will lower the prices of around 200 items with around half dropping in price by 10 per cent. Asda has also frozen the prices of over 500 items until the end of August, while last month Sainsburys said it would cut prices on around 40 of its own brand products.

Last week Tesco chief executive Ken Murphy, who recently lowered the prices of own brand bread and butter, said that he is seeing signs of easing inflation which is enabling the company to reduce the price of some goods.

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