Frasers Group has acquired online retailer Ebuyer after the electronics specialist entered administration earlier this month.

Ebuyer, which sells laptops, televisions and motherboards, reported financial difficulties in its latest financial report, citing reduced discretionary spending and inflation as the main causes.

The company posted a pre-tax loss of £1.76 million in 2025, with turnover down from £174.3 million to £136.5 million. It also cut fifty jobs in 2025 as part of a wider restructuring.

Earlier this year, Ebuyer’s property owner, Urban Logistics Acquisition 6 Ltd, filed a winding-up petition due to unpaid rent.

The deal with Frasers was completed this week as a “pre-pack” agreement, with the company purchased by Frasers' administrators.

The impact on Ebuyer’s workforce has not been disclosed.

The Ebuyer website now redirects to Frasers Group's Studio Retail platform, indicating the brand could be integrated into the wider retail business.

Over the past two years, Frasers Group, known for brands such as Sports Direct, has expanded its portfolio through acquisitions.

Recent acquisitions include sports retailer XXL Asia and luxury fashion retailer Mulberry.

Earlier this year, the group increased its stake in online fashion retailer Asos from 24.21 per cent to 25.13 per cent, becoming the company's second largest shareholder.

Frasers Group is also expanding globally with the acquisition of a controlling stake in Hudson Malta, a retail and distribution company operating in 36 African countries.

In June, portfolio company Sports Direct faced scrutiny from consumer group Which? over allegedly misleading pricing practices that may breach consumer protection laws.

A Which? investigation of 160 products on SportsDirect.com found examples where recommended retail prices appeared to exaggerate potential savings. The group called on the Competition and Markets Authority to investigate the retailer's pricing.

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