Barclaycard has partnered with commerce platform FreedomPay for multi-channel commerce operations.

The deal, which will see Barclaycard become the new acquiring partner to FreedomPay within the UK and Europe, will also offer Barclaycard customers access to transatlantic opportunities and capabilities that ensure a seamless, multi-channel commerce experience for enterprises operating across borders.

The collaboration is intended to offer customers a seamless end-to-end payment experience to Barclaycard customers across a broad array of sectors.

FreedomPay’s commerce platform supports merchants and enterprises worldwide, merging security, identity, payments, loyalty, and advertising with proprietary data-driven solutions across a number of industries and point of sale and merchant service providers.

FreedomPay also supports mobile wallets such as Apple Pay and Google Pay, with plans to add AliPay, WeChat Pay and China Union Pay in the near future.

Nicole Olbe, managing director of partnerships at Barclaycard, said: “This exciting new partnership shows our ambition to offer customers best-in-class payment solutions that help them grow. The FreedomPay platform complements and enhances our own, and gives benefits to merchants – particularly in the hospitality and leisure sector – to help them offer the best payment experience possible to their customers.”

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