Italian menswear retailer Boggi Milano has implemented an omnichannel platform as it announces the opening of 140 stores across eight countries within two months, aiming to expand and strengthen its physical and omnichannel presence.

The luxury retailer said the expansion was carried out in collaboration with omnichannel specialist XY Retail. The move aims to support Boggi Milano's strategy to expand globally whilst offering a modern, mobile-first in-store experience for customers.

The omnichannel expansion includes the installation of point-of-sale (POS) terminals, order management systems (OMS) and mobile POS, fraud prevention based on customer device IDs, link-to-pay functionality and flexible checkout options. The company has also launched a dedicated app for bespoke tailoring services.

Founded in 1939, Boggi Milano currently operates 240 stores across 61 countries and continues to grow. The latest implementation includes flagship stores in central Milan and New York City, covering markets such as France, Italy and the US.

Many retailers have been strengthening their omnichannel strategy over the past year.

In August, Ahold Delhaize USA said it expanded its partnership with Instacart to roll out an order management system for a new made-to-order omnichannel service.

Through the partnership, Ahold Delhaize will allow customers to place orders online, in-store or via television, managing these orders through a single system.

Ahold Delhaize USA, which trades under several grocery brands including Food Lion, Giant and Martins, said customers can order various items such as cheese trays, customisable deli meat, floral arrangements and balloons.

The company added that the technology uses self-service tools and access to purchase history to provide customers with greater convenience when ordering made-to-order items.

Earlier this month, Fressnapf, one of Europe's largest pet product retailers, has migrated its 2,750 stores to a cloud-based retail platform.

The platform, which is based on modular architecture, includes everything from POS and mobile consulting to self-service and smart devices.

The German retailer said that the migration will enable Fressnapf to expand its technology base for omnichannel customer engagement and create a future-proof retail architecture across the 15 European countries in which it operates.

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