Morrisons Media Group (MMG) is launching food and drink sampling in its stores.

Brands are now able to book in-aisle sampling for the autumn across “hundreds” of Morrisons-owned supermarkets.

MMG launched in September 2022 to enable brands and agencies to reach Morrisons customers through owned and external platforms.

The new service follows the launch of digital screens at Morrisons Market Street food counters and the “My Points Boosters” trial which offers personalised offers for members of Morrisons’ loyalty scheme.

Additionally, Morrisons has partnered with retail media firm Epsilon to roll out sponsored products across its e-commerce site.

Managed by MMG, the initial roll out enables brands to place campaigns across sponsored search and browse.

“Since launching Morrisons Media Group we have continued to find ways to bring brands closer to our customers,” said Jodie Locking, head of digital marketing at Morrisons. “Our new in store sampling will improve customers’ shopping experience while the partnership with Epsilon will help position Morrisons.com as a key e-commerce destination for advertisers.”

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