Carrefour is expanding its crowdshipping delivery service to over 1,000 European shops across Europe.

The company said it has strengthened its partnership with Shopopop, a European co-delivery platform that aims to connect people who need items delivered with individuals who can deliver them during their daily commute.

Through crowdshipping (or co-delivery) service, shoppers can take advantage of their usual routes to pick up an order from a shop or collection point and deliver it to a chosen address, earning a small tip in return for the service.

The move comes after the two companies began collaborating on a trial of the crowdshipping fleet concept in France in 2020.

Over the years, Carrefour has integrated the service into hundreds of stores, especially across rural and suburban areas where traditional delivery options were less viable.

“Based on our learnings, we can clearly see how this model can boost delivery flexibility and geographical coverage for their consumers,” said Antoine Truong, head of expansion at Shopopop in a post on Linkedin.

Troung added that Shopopop will add its services to around fifteen Carrefour stores each month until the end of 2025, with plans to double the number of stores added to the list each month in 2026.

“Our community of drivers complete deliveries from their stores in rural and sub-urban areas- importantly, this sets us up for scaled expansion moving forward,” he continued.

The Carrefour Group currently has a multi-format network of over 14,000 stores in 40 countries, with a total of 500,000 employees working for the brand worldwide.

In Italy, the Group has recently launched a new platform to unify forecasts and reduce waste in its 1,200 stores.

The technology rollout aims to help the business reduce manual processes and enable more consistent planning and decision making, streamlining daily operations to provide greater visibility across the entire supply chain, with a particular focus on fresh products, where speed and accuracy are critical.

The retailer added that the integration will help it progress towards excess stock reduction, an improvement on availability, and a better response to local demand for both food and non-food products.

The move comes as the company looks to boost its planning and replenishment capabilities across its proximity stores, supermarkets, hypermarkets, and seven logistics hubs.

In August, Carrefour announced the rollout of generative AI assistant to 125,000 employees across eight countries.

At the time, the company's group chief technology officer Olivier Gibert said that the conversational agent, which is powered by Google’s Gemini, will simplify daily work, free up operational time, and bring AI directly to teams on the ground..

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