Beauty brand Coty has announced it is partnering with OpenAI to implement advanced AI tools across its global business.

Using ChatGPT Enterprise, Coty said its employees will gain access to OpenAI’s most capable models to support their daily work and cross-functional collaboration

The first phase of the implementation will give selected teams access to enterprise grade AI tools, with the flexibility to scale based on the company’s evolving needs.

Through phased implementation, Coty said that it is adopting new technologies in a way that is responsible and maintains strong governance.

The company emphasised that human expertise remains central to its approach, with AI serving as an “efficiency enhancer” for the creativity and strategic thinking across its brands.

Employees at Coty will be offered a blend of live training, hands-on workshops and leadership engagement programmes to ensure that they are equipped to use AI “responsibly and effectively.”

Coty said that the partnership with OpenAI builds on the company’s global upskilling programme designed to give employees across functions the confidence, creativity, and foundational skills to use AI in their day to day work.

“This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance,” said Jerome Auvinet, Coty chief information, digital innovation & business services officer. “It helps our teams work more efficiently and focus on higher-value contributions.”

Founded in Paris in 1904, Coty is currently one of the world's largest beauty companies with a portfolio of both prestige and mass market brands across fragrance, colour cosmetics, and skin and body care.

The company operates in over 120 countries and territories across the world.

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