Electronics retailer Currys will give 50 of its largest stores a makeover this year to showcase new product categories and seasonal ranges.

The new categories include pet tech, portable power and new gifting ranges.

Stores being revamped include those in Bristol, Birmingham and Nottingham, while the company’s Solihull and Brentford stores have already been reopened under the new format.

In May, Currys announced 65 mid-size stores will have their layouts changed to make the layout easier to navigate.

The retailer said that this means 115 stores are being improved between 2024 and 2025 to enhance the shopping experience of its customers.

The retailer currently has around 300 stores across the UK and Ireland along with an online presence.

Currys said it is committed to the omnichannel model, with about two thirds of customers making their purchases in store.

“The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items,” said Matthew Speight, director of stores at Currys. “I continue to be blown away by the incredible teams around the business who work tirelessly to make such milestones a reality for our customers.”

Earlier this year, Currys announced it had partnered with Microsoft and Accenture to build its cloud technology infrastructure to enable it to speed up the adoption of generative AI (genAI).

The move is expected to provide personalised product information for customers, while employees are set to have easier access to info about everything from delivery costs to product availability.

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