Currys is highlighting its standalone repair services following research indicating that consumers are spending £9 billion on replacing broken tech products.

The electronics retailer found that 42 per cent of UK consumers automatically assume their tech is unrepairable when it stops functioning.

The company’s “Repair, Not Replace” campaign aims to reduce the amount of e-waste produced each year and provide savings for UK consumers.

Currys claims to have the largest electrical repair lab in Europe, where UK customers can have their items repaired regardless of where they were purchased.

The repairs are fully accredited by many tech brands, including Microsoft, and can also be carried out as home callouts.

For the campaign, Currys has partnered with influencer and former World’s Strongest Man champion, Eddie Hall.

“Technology is expensive—if something goes wrong, we know our customers want us to be there to help them get it working again,” said Lindsay Haselhurst, Chief Operating Officer at Currys. “That’s why we operate Europe’s largest electrical repair centre, where our team of expert technicians work around the clock to keep technology in use.

“Many may be unaware, but ewaste is currently the world’s fastest-growing waste stream,” she added. “We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too.”

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