The Boohoo group has announced that Debenhams has launched as an online marketplace for fashion, beauty, sport and homeware.

The e-commerce group bought Debenhams’ online operations for £55m in January after the department store chain went into administration.

Boohoo group has now partnered with Mirakl, an enterprise marketplace SaaS platform to expand Debenhams’ digital offering.

The tie-up has seen Debenhams scale to more than 70,000 products in 3 months, according to Mirakl.

Debenhams already has 300 million UK website visits per year, is positioned as the number two retailer of skincare products in the UK and has the largest market share in make-up products.

In a statement the company said: “With the launch of the marketplace, Debenhams will build on this strong online presence to cater to the new and ever-growing demands of today's consumer, who looks to find everything they need via a one-stop online shop.”

By leveraging Mirakl’s Marketplace Platform, Debenhams can quickly onboard new brands, as well as maintain and extend both existing boohoo and Debenhams brand relationships.

Debenhams has already made around 200 new brands available through the new marketplace, and new suppliers and brands are joining weekly.

Jo Graham, chief information officer, at boohoo group, commented, “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce. Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”

Share Story: