Sustainable fashion brand Eileen Fisher has rolled out new technology designed to unify customer interactions across channels, improve the in-store experience and increase its operational agility.

The company is replacing its legacy POS system with a cloud-based, mobile-first platform that it said will provide more personal, informed and frictionless interactions.

Eileen Fisher has partnered with technology firm Aptos to roll out the platform in over 50 of its stores across North America.

Other benefits of the platform include real-time inventory and data synchronisation across POS, e-commerce and fulfilment with unified promotions and customer profiles.

Additionally, the platform is scalable and will support future growth across geographies.

As demand for responsible fashion grows, Eileen Fisher said it is modernising its technology infrastructure to stay ahead.

As well as its own stores, Eileen Fisher sells its clothes in over 400 department stores and through its website.

The retailer's clothing is part of circular manufacturing model, starting with sustainable materials. Clothes can then be resold through Renew, the company’s take-back programme.

Wes Wilson, vice president of information technology at Eileen Fisher, said that the platform will provide flexibility to the firm’s operations, allowing to react quickly as business needs and shopper expectations change.

“This is more than a new software rollout; it’s a profound shift that elevates every level of engagement with our customers,” added Wilson.

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